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I was thinking about the best way to engage you dear reader, on the exciting subject of celebrity endorsement when I received some exciting news. I’d been working with a particular client for almost

Kids amaze me. How often have we thought they must come already pre-programed. Sometimes this manifests as musical or artistic ability. More easily recognized, we call this the gift. Study, rehearsal, prac

All the time I meet people with enthusiasm, talent and a will to ‘make it happen’. Sometimes that’s not enough. Experience tells me that equal amounts of creative energy must go into buil

So you Google ‘brand development ideas’. Surprisingly, you are pointed to a small consultancy, our mother company: IDEAS, who are helping their clients to beat the Crunch. For example, at a time when touri